Tijdens de conferentie National Association of Broadcasters (NAB), heeft Adobe Systems Incorporated (Nasdaq: ADBE) de uitkomsten van het Digital Index-rapport op het gebied van de consumptie van online video en online advertenties gepresenteerd. Het onderzoek toont onder andere aan dat de adoptie van ‘TV Everywhere’ vertwaalfvoudigd is. Het aantal views van video’s via een mobiel platform steeg met 300%; De engagement bij video-content op Facebook is twee keer zo groot als bij andere Facebook-content; en pre-roll advertenties maken inmiddels deel uit van 82% van alle video-advertentie impressies in long-form content.
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Adobe Reports Mobile Video Views Up 300%; New Record Set for TV Everywhere Adoption
At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today released a broad set of industry data and insights about online video and ad consumption. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice the level of engagement with video over non-video content; and pre-roll ads now account for 82 percent of all video ad impressions in long-format content.
“We are at a watershed moment when it comes to engaging with video content and ads online,” said Jeremy Helfand, vice president, Video, Adobe. “Consumption of digital video, and especially broadcast content, is growing at a staggering rate and consumers expect to be able to view their favorite content on any connected screen.
The analysis of video consumption behaviors was based on close to 20 billion video starts, 10 billion ads served by Adobe media customers and the analysis of more than 450 million Fac>>
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