SAP AG (NYSE: SAP) en Adobe (Nasdaq:ADBE) kondigen een wereldwijde reseller-overeenkomst aan gericht op digital marketing en omni-channel commerce voor grootzakelijke klanten. Als onderdeel van deze wereldwijde partnership wil SAP de Adobe Marketing Cloud gaan aanbieden via het SAP HANA®-platform en de hybris Commerce Suite. Adobe en SAP investeren binnen de samenwerking beiden in marketing, sales en development. De combinatie van de digital marketing- en technologie oplossingen van Adobe en SAP zorgen voor real-time klantenbinding. Ondernemingen zijn door deze samenwerking in staat om data te analyseren vanuit verschillende marketingkanalen en klantcontacten en kunnen op basis hiervan relevante klantbelevingen te bieden binnen de juiste context, wat uiteindelijk leidt tot betere zakelijke resultaten.
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Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers
Partnership Optimizes Customer Experience by Integrating Adobe Marketing Cloud With SAP HANA® and hybris Commerce Suite
WALLDORF, Germany and SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 25, 2014 — SAP AG (NYSE: SAP) and Adobe (Nasdaq: ADBE) today announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses to analyze data across marketing channels and customer touch points, delive>>
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Lees het volledige, Engelstalige persbericht hieronder.
Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers
Partnership Optimizes Customer Experience by Integrating Adobe Marketing Cloud With SAP HANA® and hybris Commerce Suite
WALLDORF, Germany and SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 25, 2014 — SAP AG (NYSE: SAP) and Adobe (Nasdaq: ADBE) today announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform and the hybris Commerce Suite. Adobe and SAP will both invest marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses to analyze data across marketing channels and customer touch points, delive>>
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